Pestle Analysis Introduction by Salem AlanziThe purpose Of the PESTEL analysis is to make you look around and see What is happening in the broader economic and business environment. All businesses are part of a larger system, the economy. Doing a PESTEL analysis helps you to look at all important factors that might affect the success or failure of your business. PESTEL is an acronym for the following factors (Political, economic, Social and cultural, Technological, Environment and Legal). The core elements of the analysis are: ‘Political’, ‘Economic’, ‘Social’ and ‘Technology’. To these core elements are added ‘Environment’ and ‘Legal’ to make the PESTEL the potential issues to examine could volumes and still only scratch the surface so this discussion Focuses on the approach. The detail Will depend on the corporation, its industrial sector and the countries within which it operates