The word data can cause some confusion.
It can be argued that data is the supporting material for research output. An artwork is the output itself, in the same way a performance is the output of a music scholar. With this definition in mind, an artwork or performance would not be data but rather a primary scholarly output. It is not the same thing as a series of images of buildings or architecture, in which case, the images are data, i.e. materials that supports research.
The issue of disciplinary differences is likely to feature strongly in this debate – what is one person’s data might be another’s primary output.